The financial landscape on planet earth has never been more complex or unpredictable. Zanders - experts in treasury, risk and fintech decided to build a forum for pioneering minds to discuss how we reshape the ecosystem of tomorrow. The Zanders Financial Performance Conference.
Our task was to develop a brand for this initiative that could evolve, initially to become synonymous with Zanders, but to have its own autonomy in future years. We developed a simple typographic solution, sharpening the ‘P’ to signify precision/performance and a subtle nod to the Zanders corporate logo.
The first event was at Muziekebouw in Amsterdam – a renowned contemporary & classical music venue. This informed our approach to the background visuals, abstract sonic landscapes, punctuated with musical language throughout.
The FPC concept is designed for both consistency and flexibility, to carry it through future applications - in whatever space it occupies.
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“Zanders are a super-strategic, and fun client to collaborate with. They understand risk in their financial world, and aren’t averse to it in ours – allowing us to think differently in the competitive landscape.”
Kristian Labak
Creative Director – SevenThree
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