High design usually comes at a high price. Prize by Radisson (previously Prizeotel) is a design hotel concept positioned at an affordable price point, marrying smart design with functionality and value. Our role as brand partners was to reinvigorate the new brand with a fresh visual identity, informed by the hotels’ eclectic interior and architectural aesthetic.

From art direction & shoot production, through to hotel collateral, advertising and socials – we worked closely with the brand team to build a comprehensive set of touchpoints across all brand channels. The result is a revitalised brand identity that clearly communicates Prize’s brand values; Vibrant, Smart, Genuine.