Following huge change in the fitness sector post-covid, Snap Fitness identified a new generation of consumer needs. With these insights we created a compelling new brand concept that resonates with their target audience – distancing the brand from the long-standing perception of gyms as scary, intimidating places.

The 'For the feeling' brand statement pivots the brand into a more compelling and approachable space – along with a robust and flexible design system that helps the brand scale globally across franchise regions, driving engagement and membership.