Post-pandemic, the corporate hospitality market had shifted significantly. Radisson Hotels came to us to create a new value proposition for Radisson Meetings which reflected their new Food & Beverage strategy.

Beginning with a copy platform underpinned by the principles of "Tempting, Healthy, and Sustainable", we developed a concept that would standout in the events sector while ensuring it would adapt to individual brands within the Radisson Hotels portfolio.  The "Good Food" campaign was then brought to life through photography – built around Radisson Meeting menus – and rolled out across digital assets, printed collateral, and social channels.