Naming and branding a competitive teeth whitening concept
Copyright K-LAB Ltd
We created a name and branding for a new teeth whitening product, to be own-able in a competitive market, both on and offline.
A Brand That Makes You Smile
Much like the product, the logo is beautifully simple, connecting letterforms with a clean crisp smile. Our packaging design conveys the scientific and pharmaceutical nature of the kit with a bold palette and graphic pattern.