Jack & Diane
Copyright K-LAB Ltd

Jack and Diane, an entrepreneurial couple launching their new clothing brand for babies and kids, asked us to create a brand for them that was premium and reflected their personality.


Personal Avatars
We crafted simplified illustrations of Jack and Diane to form a personable and distinctive marque. A royal blue and gold palette created a luxury feel to appeal to a higher-end market.


Tag, You're It
The brand had to be clean and simple enough to compliment a variety of designs, colours and prints throughout their catalogue.


Fun & Social
Playful and flexible to implement across various channels, the brand’s most important feature is it’s simple character, or more specifically, it’s two memorable characters.

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